I am not sure if it just me but I am finding it pretty hard to keep track of the number of “British” brands that are appearing on the scene. The latest I have just spotted on Instagram is Rotherham 1750.

The watch they are offering is the Vale in the photo above. As you can see the design is very classic, based on historical pocket watches, below.

The Vale uses a Unitas 6498 manual pocket watch movement which is dis-assembled and rebuilt using a number of bespoke parts in Coventry.

The website suggests the 45mm 316L steel case is made in Britain as are the blued hands and the crown. The enamelled dial is made from silver.

So the company looks like they have got their historical “British-ness” covered. The watch certainly has the traditional look that will appeal to a certain segment of the market. This combined with the lovely Unitas movement should help the quality feel. Of course this is all guessing on my part, I have not actual seen the physical watch.

My worry is that there are already more established brands offering a blend of quality British-ness and others that offer quirkier British-ness.I wonder if there is space in the market segment that this watch appears to be aimed at, especially as if I read correctly the watch will be offered at £7200.