Watch companies are often looking for a new niche to exploit, something around which they can build their own brand mystic and hopefully a  cult following. The masters of this strategy through their military watches is Bremont. Now a small British brand has identified the potential of the law enforcement market. The brand “Patrolman” is launching on kickstarter.

This video explains the background.

The watch looks like a valid shot at what a regular law enforcement officer might be looking for in a watch for their work. An inexpensive, clear and robust quartz timepiece. Not costing the sort of money that jet pilots might want to invest.

They are offering the watch at £110 on Kickstarter versus an eventual retail price of £185.