Tag Archives: French brand

Alexandre Meerson

Well what a shock, Alexandre Meerson suggested we meet up. As I am not one to pass up on an interesting chat I accepted.


I have, I believe, expressed doubts about including Meerson in my blog dedicated to British watch brands. Each time I try to find a definition that is acceptable I find a brand that the definition does not suit. Well, I have decided just to go with the flow, I am making arbitrary inclusions. I liked Alexandre and I accept his commitment to a building his brand here in the UK. Like many of his countrymen he finds in the UK the “do it” attitude which is lacking in their homeland.

Alexandre’s objective is to “define luxury for now” which means not falling back on tried and trust design formulae. Which I think you will agree this Altitude Premiere (below) does very successfully.


I was surprised to find, that despite its size being for me already “large”, the watch wore really comfortably ( maybe I need to try one for an evening to confirm this 🙂 ). I was a little disappointed that I was not able try the new sports model the D15. Alexandre told me the only example they had was now in Australia on the wrist of a rugby player.


The Meerson range is really individual and excellent quality. I wish them luck and hope they manage to find the few “appassionati” they will need to make their business a success.  Here is a link to their website for more detail on the range, Meerson Watches .