Tag Archives: british based watchmaker

Farer 37mm

On Wednesday evening I saw a social media posting that surprised me. Farer would announce a new 37mm manual wind watch the next day at 17:00hr. I was surprised because I had not seen even a whisper of this until then. However, following the social media thread it also emerged that the new watch would be using the ETA 7001 movement, the same as another two hot British designed watches of the moment, the Fears Brunswick and Vertex M100.

So on Thursday evening I eagerly logged on to see what this young company had come up with.

Farer Lansdell

As is the Farer way the new release is three versions of the same watch with different dial/colour combinations. I have posted above a photo of my favourite of the three. the Lansdell.

The three watches all feature the same slim (8.3mm) cushioned shaped case in the now more fashionable smaller 37mm size.

Before I mange to get my hands on one for a proper review I thought it might be worthwhile to give you link to the exclusive launch review on Worn & Wound.

 

Optik Instruments

On Friday afternoon I received an e-mail from Marloe watches announcing their second kickstarter project, these distinctively styled watches.

Optik Instuments

Normally, I am not a huge fan of these alternative dial designs but I think this British designed/Swiss made watch is pretty cool looking.

The Kickstarter page  goes live on February 27th. Maybe worth going for the early bird offers.

 

The Future of Luxury Watches

 

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Last week in the Financial Times Watches and Jewellery special section there was a thought provoking article in which Jorn Wedelin, the Danish but British based watchmaker gives his opinions on the future of luxury watchmaking. It is better to read the whole article. Here is a link to the FT.

One point he made that I think points to a future for our British brands when pitted against the Swiss power brands is – rarity. Part of the appeal of luxury watches is their rarity and their stories. Fingers crossed.