British ?

Having started I now face a dilemma; what is the criteria I use to define a British brand? If I exclude anyone using Swiss components I’m left with very little to comment on. Bremont for example makes a great deal of their “Britishness” but use Swiss movements. So if I include Bremont then what about Graham their website talks a lot about heritage but sum how it just doesn’t seem convincing.

Anyway to cut a long story short, given the relative paucity of news on my chosen subject I think I’ll include everyone that claims “Britishness” until I can find something to the contary.