As I am sure many of you are I am watching the news of all the new watches coming from Basel this week. Now clearly this is not strictly relevant to this blog but there is something that is worth considering, a point I have discussed before that is the size of watch cases.
Bremont’s new 40mm S300 and Aircos appeared to be a vindication of the idea of a trend towards smaller case sizes. The major Swiss brands then seemed to be following suit. The the 60th anniversary watches from Omega, the range between the 38.6mm Speedmaster to the 39mm Railmaster. Then there is the 38mm Zenith Heritage Chronomaster and then for me the surprise relaunch of the Rolex Sea Dweller at 44mm that blows my theory slightly of course
I look forward to seeing how this trend, if it is a trend, develops.