You might remember in the past I have commented on Bremont’s heritage building. This is clearly done to increase the perceived value of their watches once they come to market.

After writing my last update on the launch of the 1918 limited editions I came across this video on Youtube. This American gentleman seems to have missed the point somewhere. He goes on about how outrageously expensive these watches are. In a way that suggests Bremont might be stealing food from orphans. Surely a company has a right to offer for sale a product of this nature at whatever price the think appropriate. It is for the market to decide if they are right or not.

If we see lots of these watches discounted in  a year or so we will know he was right.