Last week in the Financial Times Watches and Jewellery special section there was a thought provoking article in which Jorn Wedelin, the Danish but British based watchmaker gives his opinions on the future of luxury watchmaking. It is better to read the whole article. Here is a link to the FT.

One point he made that I think points to a future for our British brands when pitted against the Swiss power brands is – rarity. Part of the appeal of luxury watches is their rarity and their stories. Fingers crossed.