This week I was very flattered to receive an invitation from Alexandre Meerson to one of his “Un-Scripted” events. This was a lunch event Alexandre hosts himself for, in our case, about 10 people that have been in contact with the brand. During the event Alexandre explains how the brand came about and what it he wants to do with it. From his part he is looking for feedback.
I have covered the back story to Meerson in a previous post so here I would like to describe how my impressions have changed or not.
Alexandre first explained that he describes himself as a “watchmaker” but he has no formal training as such his mentors were his family. His ambition is to build a luxury “maison” based on excellence (not on perfection).
He went on to tell us that in his search for excellence it took him 4 1/2 years to build the supply chain and 2 1/2 years to persuade Vaucher Manufacture Fleurier to supply his movements. As a further indication of the quality of Meerson watches the cases are made by the same company as Patek Philippe.
We then got to see and try some of the variants of Meerson’s range.
Currently the Altitude Officier in black, above, is my favourite of the range. Alexandre describes this as an “everyday” watch., tough enough to take knocks. I would be a little concerned about the water resistance at 30m but Alexandre is sure this is enough for everyday use.
The other range in the Meerson are the D-15 the “high-luxe field watch”, a sport-inspired traveller’s watch. The name of the watch comes from Alexandre’s son’s rugby position.
In the “flesh” this is a very nice watch, its curved case sitting snugly on the wrist. I am sure also the GMT function is very useful for anyone who regularly travels across time-zones. This is ,in many ways, the perfect watch for someone that travels , wants a luxury timepiece that is off most peoples radar which also offers the opportunity to personalise. One guest had a small diamond on the face of his watch in celebration of a wedding anniversary.
The last “tip” from Alexandre was a hint of what his “Maison” is looking at for the future – a women’s range. “Women’s watches should not just be men’s watches with diamonds on”
Thank you Alexandre and his time for a great session.