Christopher Ward – rebranding

This week Christopher Ward with the arrival of new versions of their revised C65 model, showed their new bolder logo on the watch faces.

https://www.christopherward.co.uk/collections/retro-collection
Christopher Ward C65 with new branding

As you can see gone is the somewhat cryptic “Chr.Ward-London” in the traditional position in the centre of the upper half of the face. This has been replaced by “christopher ward” all lower case place very unusually on the left side. Here the name is much more evident. This bold position certainly demonstrates a new pride in the ┬áname, less homage more their own watches.

Personally, I preferred the old design. I liked the old-world look of the Chr. abbreviation. It will be interesting to see what watch buyers think.