Fears Watches are to partner with the UK Government’s GREAT Britain campaign, which highlights the best the country has to offer the world. It’s an honour for Fears to have its 174-year heritage and British credentials recognised during the company’s fourth year of trading since its re-launch in 2016.
The announcement comes as Fears concludes production of its final Quartz powered watch at the end of February 2020. Since the launch of the mechanical Brunswick in 2017, Fears has been slowly moving towards an all mechanical watch line up. Once the remaining stock of quartz watches are sold all Fears watches will be powered by mechanical movements and, like the Brunswick, will be hand built in the UK. Fears builds its watches in the East Anglian city of Norwich using bespoke components made in Germany (cases & dials), Switzerland (movements & winding crowns), UK (hands and strap leather), Hong Kong (sapphire crystals) and Belgium (strap
Commenting on the announcement of Fears partnering with the GREAT Britain campaign and concluding Quartz production, Nicholas Bowman-Scargill, (4th) Managing Director of the Fears Watch Company says, “It’s an honour to have Fears’ extensive heritage recognised by the UK Government’s GREAT Britain campaign. The GREAT Britain campaign does outstanding work in highlighting and promoting British manufacturing and highlighting the many things that make Britain great today. Fears has a unique history in the British watch industry. Having traded for over 130 years from the middle of the 19th Century until 1976, Fears used to export to 95 countries around the world, something I hope we will achieve again. This recognition comes at a time when we’ve ended production of the Quartz watches that re-launched Fears in 2016 and now focus solely on hand building mechanical watches here the UK. The first three years of trading since the relaunch have been beyond all expectations with a lot planned for the coming year.”
Commenting on Fears becoming a partner of GREAT, Jack Karet, Chief Partnerships Officer of the GREAT Britain campaign says, “The GREAT Britain campaign shines a light on the very best of what our whole nation has to offer to inspire the world to visit, do business, invest and study in the UK. Partnership is at the heart of this, and we are proud to celebrate our iconic heritage brands, such a Fears, across the globe.”