Bremont Townhouse

The “big” horological event in London last week was probably the Bremont Townhouse; during which Bremont present their range, especially the new models to the public. This event, their third I think, has taken the place of a very expensive presence at BaselWorld.

This years event took place in a lovely Georgian building in Clerkenwell. The watches central to this year’s event was the three new military models. Bremont has always made much of their military connections but the three new watches are particular as they are the first presented as a collaboration between Bremont and the three arms of the British Armed Forces.

The core of the collaboration between Bremont and the military was the signing of an Armed Forces Covenant. The signing took place at Bremont’s Headquarters in Henley-on-Thames and is the first time an Armed Forces Covenant has been signed by any watch brand. Air Commodore John Wariner, Air Officer A6/A6 Force Commander based at High Wycombe signed on behalf of Defence to signify the start of a mutual relationship in support of Defence which will be further developed over time.

The collection ids made up of three watches, one for each service. The obviously “military” being the Broadsword  (£2595) the “army” watch.

Bremont Broadsword

This watch is styled after the famous “Dirty Dozen” military watches of World War Two, which houses the chronometer rated BE-95-2AV automatic  movement inside its two-piece 40mm hardened steel case as well as a sub-seconds hand at 6 o’clock. Multiple layers of luminous paint on the hands and dial complete the original specification for the British Army.

The “air force” watch is the Arrow.

Bremont Arrow

The Bremont Arrow  ( £3595) is a 42mm cased mono-pusher chronograph. The pusher at 2 o’clock on the two-piece hardened steel case will start, stop and reset the stopwatch on the chronometer rated BE-51AE automatic movement. The Arrow  is aimed at the airman with its chronograph functionality, a necessity for any timed mission. The sub-dial at 9 o’clock is a running seconds, and the chronograph has elapsed minutes on the 3 o’clock counter.

Bremont Argonaut

Finally, the model for the navy is the  Argonaut (£ 2795 ), a name inspired by Greek mythology and synonymous with Navy history having appeared on Commissioned ships for nearly 250 years. This e 42mm hardened steel-cased military dive watch, houses a three-handed chronometer rated BE-92AV automatic movement. The internal rotating bezel is operated by a crown at 4 o’clock.

Each of these watches feature a solid caseback featuring Her Majesty’s Armed Forces Heraldic Badges.

Bremont HMAF Caseback
One design element strangely missing from these watches is the British MOD arrow sign, this being explained by the fact these watches are not issue watches but developed together with the armed forces. One other feature the watches in this collection miss, that has been integral to most Bremont until now, is the “Trip-Tik”; case construction, this was apparently to keep the cost reasonable.
Personally, I found these watches a little disappointing, especially that they have been produced to a price point. I would have liked something developed with the military to show a little of that over-engineering that military watches are known for. However, I applaud the English brothers for wanting to give something back to the world to which they owe much of their products marketing and design.